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(Click for full-size sample)
We are proud to offer one of the most unique and powerful ways
to reach our audience of recreational and serious health
enthusiasts. Imagine having your company logo,
coupon, or message PRINTED by our members and then shared with
other members of the cycling community all over the country.
This is in great contrast to a banner ad, which is displayed only once
on a web page. Cyclists come to BikeThisWay.com to print cue sheets
(turn by turn directions), which they view before and during their
rides. Your PRINTED advertisement will be viewed by potentially
thousands of cyclists, many of whom will copy and distribute the cue
sheets for their friends who, in turn, reuse and redistribute these documents for other cyclists.
These activities exponentially and perpetually grow the audience
for your company’s message! You can choose to offer a coupon that can be redeemed
at your place of business, or simply display your logo or custom message.
Whatever you decide, this innovative way to reach the cycling market
is exclusive to BikeThisWay.com, and utilizes the benefits of both print and web advertising.
The cyclist will fold the cue sheet above, and see the following views as they ride their bike.
Advertise locally
This method of advertising is extremely flexible,
as you can target your offers or advertising to a
specific geographic market. For instance, if you own a
bike store in a particular city, you can have your ad printed
on all of the cue sheets that are within 100 miles of your business. Or, you can even choose
the cue sheets on which to advertise based on the particular
STREET on which a cyclist will be riding! You can offer
coupons, special offers, or practically anything else
you can think of!
Advertise nationally
By identifying your company with BikeThisWay.com,
you are connecting with a demographic that includes higher income,
health conscious individuals. The visibility of these advertisements is extremely high,
for cyclists can be looking at their cue sheets for hours at a time!
As well, the sharing of these documents between
cyclists and bike clubs creates a “pass-through” effect,
which will exponentially grow the market for your company message.
Click here if you would like more information about advertising with BikeThisWay.com
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