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87% are between the ages of 18 and 44.
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55% are male, 45% are female.
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63% are professional, 75% have attended college.
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High discretionary income (average household income = $55,000).
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High brand loyalty and are concerned with value and quality.
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Over 300,000 registered members as of March 2007 – with only word of mouth advertising to date
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Members are typically youthful, active professionals whose predominant leisure activity is bicycling.
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Over 20% of members visit 2 or more times per week.
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Members visit frequently to check for new rides, update personal logs, or view current cycling news.
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Participation from all over the U.S. – with plans to expand features to support global participation.
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Highly concentrated market with opportunities to reach spectators of cycling events.
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